Chief Sprint
Built from the inside of retail, product, and subscription.For consumer, DTC, wellness, and lifestyle brands.
- Growth has plateaued and nobody can tell you why.
- The board wants a plan and marketing can't explain which half of the budget is working.
- You're between CMOs, or questioning whether you need one full time.
- A launch, a new market, or a pricing decision is coming and the team hasn't done it before.
- You're spending more to acquire every customer than you did last year.
Tracy Benson
Executive Growth Partner | Marketing Guru
Tracy has spent a career on both sides of the counter: building brands that go into the box, selling that box at retail, and running the subscription business the box eventually becomes.
The value is what happens when those lanes are run by the same person. Brand, product, DTC, retail, pricing, demand and retention stop being separate programs and start compounding against a single P&L. That is the position most consumer companies are trying to reach, and it is the one Tracy is built to lead them into.
"Most fractional marketing leaders have only ever worked one lane: retail, product, or subscription. Few have run all three from inside out."
That range is exactly the blend consumer companies need right now as more of them add commercial challenges and growth challenges to what they sell.
Chief Sprint is built around that blend, and around working in focused, fixed-scope sprints rather than open-ended hours or retainers, including leading a roster of strategists, growth architects, analysts and creative talent through visual identity work once the strategy is set. We work to provide you vetted, best in breed partners or help you operate with your in-house team and agencies.
"Growth you own beats growth you rent. We build the kind you own."
The path
Retail marketing executive leadership
Best Buy and Home Depot: marketing the shelf, the digital shelf and marketplace, the store, and the retail media to product marketing relationship.
Global brand and growth CMO
CMO-level global leadership across consumer brands including Beats, Monster, Seek Thermal, and Obsesh.
Subscription-driven CMRO
Chief Marketing & Revenue Officer of a public streaming and subscription company, rebuilding acquisition, brand, and retention from the ground up for the AI era ahead.
Fractional CMO & Growth Advisor
Embedded growth leadership for AI-driven platforms, biotech health, pet products, and sports properties, building the strategy, team, and operating model each one needs next.
Previously at
Juliana Barbera
Senior Brand Strategist
Jules is a Brand Strategist with 10+ years of experience helping vision-led brands clarify and live up to what they stand for.
She's developed strategy for public and VC/PE-backed companies alike, including Warby Parker, Lyft, TOMS, CAVA, Gaia, and Climate Power, supporting moments of growth, evolution, or total reinvention. Her work spans relevant industries like consumer product design with MiiR, the go-to drinkware supplier for design-driven brands like Blue Bottle, Rivian, and Erewhon, and luxury boutique hospitality with Outdoor Citizen, where physical space and atmosphere are the brand's primary language.
Drawn to ambitious leaders who take risks to build what's next, Jules partners with founders and executive teams working at the edge of their categories, most recently in tech and AI: from agentic world-building assistance for Unity game developers, to next-gen polymorphic computing hardware, to simulating human intellectual, emotional, and behavioral intelligence at scale.
She lives in Venice Beach, California, where she's pursuing a degree in architectural design, fascinated by the intersection of nature and the built environment.
The path
Brand strategy for vision-led consumer brands
Strategy for Warby Parker, Lyft, TOMS, CAVA, Gaia, and Climate Power through moments of growth, evolution, or total reinvention.
Consumer product design and boutique hospitality
Consumer product design with MiiR, the go-to drinkware supplier for design-driven brands like Blue Bottle, Rivian, and Erewhon, and luxury boutique hospitality with Outdoor Citizen, where physical space and atmosphere are the brand’s primary language.
Founders at the edge of their categories
Most recently in tech and AI: agentic world-building assistance for Unity game developers, next-gen polymorphic computing hardware, and simulating human intellectual, emotional, and behavioral intelligence at scale.
Venice Beach, California
Pursuing a degree in architectural design, fascinated by the intersection of nature and the built environment.
Previously at
The bench
Not a deck. An operating team.
Most advisors hand you a strategy and wish you luck. We stay and run it. The bench below is the team that executes the plan week to week: analysts, engineers, creative and media partners, so the work doesn't stall the moment the engagement letter is signed.
Behind every engagement sits a bench of analysts, creative partners, and engineers we have worked with for years. The strategy sets the direction, and the people closest to the work carry it out.
Data Analysts
Audiences, purchase behavior, pricing sensitivity, and retention math. They turn scattered numbers into the few things leadership actually needs to decide.
Media Analysts
Channel mix, spend efficiency, retail media, and marketplace placement. They keep budget tied to the places where growth is actually happening.
Creative Partners
Brand systems, campaign ideas, and content production. They take a settled strategy into work people can see and feel.
Performance Marketing & Influencer Operations Partners
Campaign execution, channel optimization, whitelisting, partnership ads, UGC (Human and Avatar) creation, and performance accountability. They run the plan week to week and keep the numbers growing.
MarTech & AI Ops Engineers
Marketing technology stacks, automation, data plumbing, and AI workflow implementation. They connect the tools, remove the manual work, and make the operating model run day to day.
Next step
Interested in working together?
Tell us what you're building and where it's stuck, and we'll figure out the right scope on a first call.